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Subject: Re[2]: WFDF site 2, knickers to ultimate
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Author:  "Matthew Lowe" <Matthew.Lowe@dial.pipex.com>
>It wasn't the idea of many a person running around in their pants that I
>liked, more the recognition for ultimate.

Apart from the name-linking (and hence the "Ultimate players wear Jockeys" 
endorsement) in the advertising that is a part this sponsorship deal, what else 
do Jockey get out of it?

- Photos of Ultimate players in their underwear?

So why Ultimate, rather than mainstream sports with Celebrities who are 
household names?

- Guarantees that no other underwear manufacturers will have sales stalls at the
sponsored tournaments?

Hmmm, ever seen an underwear store at a tournament?

Do Jockey actually seem to be trying to help promote Ultimate, without too many 
benefits for themselves?

Apologies for the cynicism, but from past experience sponsorship deals generally
require something that cuts both ways - Ultimate players generally want the 
money (or whatever the money can buy: publicity, transport, kit...), but the 
sponsoring company wants something too - generally a decent advert, which is 
kind of difficult from an "alternative" sport with little or no media presence.

Wayne Retter