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Date: Fri, 28 May 1999 15:40:12 -0400
From: Stuart Clark <Frisbee@compuserve.com>
Subject: Do we care?
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I think Cads hit it right on the head....

>The question that I have is - do we care if Ultimate is seen as a major
>sport in the UK?

and I think the brutal truth is "No."

The fact of the matter is this, Ultimate is nowhere near the profile it
needs to be to start attracting sponsors.  I'll illustrate my point.  We're
using things like Korfball as a comparison but when someone mentions
Korfball you instantly have a mental image of what that game is, and what
it's about.  The same is true of Lacrosse, and Water Polo.  We all know or
have a vague idea of what these sports involve and yet have any of us
played them? 
How come we know?

Ultimate on the other hand...... Well what's that then? "Well it's a game
with a Frisbee".....So what do you do, see how far you can throw it?
No-one has the faintest clue what we all do with our weekends.  At best you
might get "Oh yeah, I saw an article on that once." but that's rare.

Now look at it from a sponsors point of view.  You come to me wanting me to
sponsor your team.  It's not a lot of money, maybe 300 quid to cover your
strip and a few extras, but the first thing I'm going to say is, "Well what
the hell is this Ultimate thing?  I've never heard of it. (Hence neither
have 99.99 of the general populace). Who's going to see my motto on your
strip?"
"Er.......about 250 other players at a tournament (who don't need
convincing to play 'cos they're already there), and that is of course
providing I don't lay out and cover my shirt in mud in which case it won't
be seen by anyone.
Sorry, but unless I'm a really charitable fellow which a local pub landlord
might be, for me it's a bum deal.  Zero advertising, 300 quid down the
drain.

So then it comes down to raising the profile of the game, and the onus has
to be on us as players.  We can't rely on the BUF to do this for all of us,
and that's not to say that the BUF is ineffective, it's just saying that as
governing bodies go, it's tiny, and if it's going to have any clout it
needs every one of us behind it and doing our bit to raise the profile of
our sport.  In the last ten years there's been a relative handful of people
get involved in the day to day running of the BUF.  Some have been doing it
for ages and are still there or influential, but that's just it - if they
don't do it, no-one will. Add to this the other handful of individuals who
have hosted and run tournaments and you've got about the sum total of all
the people in the UK who've been procreative about Ultimate.

 The problem is that in general, Ultimate in this country has a pretty
apathetic player base.  If the sport grows then great, if it doesn't, so
what - my favourite tournament will probably still be on the same weekend
next year, I just wanna turn up and play.

Ultimate in schools.  Brilliant!!! It's something that's talked about at
nearly every BUF meeting (or used to be).  Why isn't it happening faster
than it is?  Because the schools co-ordinator  is one guy who can't teach
Ultimate in schools nationwide.  We need enthusiastic people on the ground
who are prepared to give up some of their time if this sport is going to go
anywhere.

Ask yourself what you've done to promote Ultimate (and telling someone down
the pub doesn't really count).

BUF AGM?  Naaaaa, I'd rather go to the party.
Mmmmmm.

I'll go before I bore you all to death.
Stu.

BAF #77